World Landmark AR Overlays : Custom Landmarkers

Snap Inc. has announced that it is developing a new feature called ‘Custom Landmarkers,’ which will enable users to experience augmented reality overlays for specific historic landmarks across the world.

So far, a select handful of developers have been given early access to the feature and have already begun creating playful AR overlays in a wide variety of iconic locations. Some of these expereinces include a historical trip to Union Square in San Francisco, a Charlie Parker jazz experience in Kansas City, and an immersive concert-like experience in Los Angeles featuring Dua Lip and Megan Thee Stallion.

Currently, the feature will only be available to Snap users with iPhones and iPads. In addition, for developers, all of the effects must be created via Snap’s Lens Studio software where they will be screened and approved by the company.

Image Credit: Snap