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VR-Powered In-Car Entertainment : holoride

German automotive manufacturer Audi has partnered with auto tech startup Holoride to deliver an in-car VR-powered entertainment system for passengers, which will be featured in a select handful of Audi vehicles starting this June. The new experience was showcased at SXSW in Austin, Texas.

Holoride’s innovative technology blends virtual reality content with real-life driving movments, resulting in an immersive driving experience that is unlike anything else on the market. In fact, Holoride has even created an entirely new media category called ‘Elastic Content’ to accommodate for the new hybrid technology.

When in a Holoride-equipped vehicle, backseat passengers will be able to wear virtual reality glasses, turning a mundane ride into an immersive mixed reality experience featuring games, movies, and other interactive content.

Image Credit: Holoride

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  1. Wendy Parker

    Hi, one of my presets has stopped working on my Soundtouch10 – I have uninstalled the Soundtouch app and reinstalled it, but that hasn’t worked. The radio station is still showing, but doesn’t play. I get an error message of hmmm, we can’t play that right now. Please try later (3103)
    This has been like this for over a week now.
    Any help would be appreciated.
    Kind regards

  2. John Andravalah

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  3. Ron Walters

    I have misplaced my manual for my Biconic white ear buds. As a result I am having trouble pairing them with my Chromebook. Any assistance you can provide would be greatly appreciated.
    Thanx in advance,

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