Virtual Sneaker Try-Ons : Virtual Try-On for Shoes

Amazon Fashion, a recently launched service that aims to make purchasing clothing online more interactive, has announced that it will be introducing ‘Virtual Try-On for Shoes.’ The new feature will be available on the Amazon mobile app.

The new try-on shopping tool utilizes augmented reality technology to project the image of a pair of sneakers onto shoppers’ feet. According to the company, the tool will be compatible with thousands of sneakers from a wide range of brands offered on Amazon.com, including Nike, adidas, New Balance, and Reebok.

“Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers. We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are,” said Muge Erdirik Dogan, President of Amazon Fashion.

Image Credit: Amazon