Set to tour the UK, the all-new experience will place horse racing fans in a simulated saddle where they will take place in a virtual race, competing against other digital riders. The activation is being launched by Entain’s sports betting sub-brand brand Coral and will be incorporated into their sponsored events throughout 2022.
“We have a really exciting opportunity to do something different and, through our brands, are committed to reaching both new and existing customers in interesting, fresh and engaging ways,” said Dominic Grounsell, Deputy Managing Director Digital at Entain.
Image Credit: Entain
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