Leading streaming platform Roku has announced the launch of Nielsen’s Digital Ad Ratings (DAR) audience guarantees on its OneView ad-buying platform. The new launch makes Roku the first platform to introduce Nielsen guarantees via TV streaming.
Brand’s using OneView will now have the option to fill out demographic information and only pay for the impressions that reach their specific target audience. This will make it far easier for brands and advertisers to plan and measure a streaming campaign — an otherwise difficult endeavor.
“Now, upfront advertisers in OneView will be among the first to see audience overlap across major devices, channels, and publishers on their plan. Our goal is to offer diverse tech and measurement offerings that move the industry forward,” said Louqman Parampath, VP of Product Management at Roku.
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