The playful activation will cycle through a range of “progressively more absurd animals.” The longer a user is able to hold out on blinking, the more random the animals seem to become. In addition, the app invites players to participate against other users on Instagram using the hashtag “#blinkchallenge.”
Overall, the game plays into Kit Kat’s broader ‘Have a Break, Have a Kit Kat’ slogan as it continually asks players if they “need a break?” as they stare off against their animal competitors.
Image Credit: KitKat
Source link: http://www.trendhunter.com/trends/blink-break-1