Meta, formerly Facebook, has announced that it is launching an all-new set of creator tools for Reels, the short video-sharing feature used by Instagram and Facebook. Overall, the new suite of tools intends to make it easier for users to create and edit short video clips, enabling them to produce on-the-fly content.
With the updates, Instagram users will now be able to import audio directly from their camera rolls into their reels. In addition, Reels will now support longer 90-second clips and will incorporate the use of playful, interactive stickers. As for editing, the new tools will allow creators to cut clips from live streams.
No doubt, Meta’s investment in Reels represents an effort to combat the increasing dominance of TikTok within the social video-sharing space.
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