The ‘humit’ app takes a decidedly social approach to the process of finding and listening to music by incorporating the benefits of several platforms into one. The app combines the functionalities of Spotify and Reddit to help users find their favorite songs as they interact with one another. Users can enjoy music discovery like never before by taking advantage of the all-in-one nature of the platform to eliminate the need to switch back and forth between different ones.
The ‘humit’ app is part of the larger shift towards social-first digital platforms to help users connect with their fellow enthusiasts from afar. This speaks to the macro shift towards online socialization during the ongoing pandemic as consumers took to the Internet to stay connected more than ever.