Roku Express – Roku is a brand of hardware digital media players manufactured by American company Roku, Inc. They offer access to streaming media content material from varied online providers.
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The first Roku model, developed in collaboration with Netflix, was introduced in May 2008. Roku gadgets have been thought of influential on the digital media player market, helping to popularize the concept of low-cost, small-form-factor set-top boxes for over-the-top media consumption.
Roku was founded by Anthony Wood in 2002, who had previously based ReplayTV, a DVR firm that competed with Tivo. After ReplayTV’s failure, Wood worked for some time at Netflix. In 2007, Wood’s firm began working with Netflix on Project: Griffin, a set-top box to allow Netflix users to stream Netflix content to their TVs. Only a couple of weeks before the challenge’s launch, Netflix’s founder Reed Hastings determined it could hamper license preparations with third parties, doubtlessly conserving Netflix off different related platforms, and killed the project. Fast Company magazine cited the choice to kill the project as “one of Netflix’s riskiest moves”.
Netflix decided instead to spin off the corporate, and Roku launched their first set-top field in 2008. In 2010 they started offering models with varied capabilities, which eventually turned their commonplace business model. In 2014, Roku partnered with smart TV producers to produce RokuTVs with built-in Roku functionality. In 2015, Roku won the inaugural Emmy for Television Enhancement Devices.
The first Roku model, the Roku DVP N1000, was unveiled on May 20, 2008. It was developed in partnership with Netflix to function a standalone set-top box for its lately introduced “Watch Instantly” service. The goal was to produce a tool with a small footprint that could be bought at a low cost in comparison with bigger digital video recorders and video game consoles.
It featured an NXP PNX8935 video decoder supporting each customary and high definition codecs as much as 720p; HDMI output; and computerized software updates, together with the addition of new channels for other video services.
On September 28, 2020, Roku introduced the ninth generation of products. An up to date Roku Ultra was launched together with the addition of the Roku Streambar, a 2-in-1 Roku and Soundbar system. The MicroSD slot was faraway from the new Ultra 4800, making it the first top-tier Roku system for the reason that first generation to lack this feature.
Roku announced its first branded Smart TV and it was launched in late 2014. These TVs are manufactured by companies like TCL, Westinghouse, and Hisense, and use the Roku person interface as the “brain” of the TV. Roku TVs are up to date identical to streaming units. More current models also integrate a set of options to be used with over-the-air TV alerts, including a program guide that gives data for reveals and movies out there on native antenna broadcast TV, as well as where that content is available to stream, and the power to pause live TV (although the function requires a USB exhausting drive with no less than 16GB storage).
In January 2020, Roku created a badge to certify gadgets as working with a Roku TV model. The first licensed manufacturers were TCL North America, Sound United, Polk Audio, Marantz, Definitive Technology, and Classé.
In January 2021, a Roku executive mentioned one out of three smart TVs offered in the United States and Canada came with Roku’s operating system built-in.