Nintendo Joy-Con (L/R) – Neon Pink / Neon Green by Nintendo
Nintendo Co., Ltd.[a] is a Japanese multinational consumer electronics and video game company headquartered in Kyoto. Nintendo is one of the world’s largest video game companies by market capitalization, creating some of the best-known and top-selling video game franchises, such as Mario, The Legend of Zelda, and Pokémon.
Founded on 23 September 1889 by Fusajiro Yamauchi, it originally produced handmade hanafuda playing cards. By 1963, the company had tried several small niche businesses, such as cab services and love hotels. Abandoning previous ventures in favor of toys in the 1960s, Nintendo developed into a video game company in the 1970s, ultimately becoming one of the most influential in the industry and one of Japan’s most-valuable companies with a market value of over $37 billion in 2018.
On 17 March 2015, Nintendo announced a partnership with Japanese mobile developer DeNA to produce games for smart devices. The first of these, Miitomo, was released in March 2016.
On the same day, Nintendo announced a new “dedicated games platform with a brand new concept” with the codename “NX” that would be further revealed in 2016. Reggie Fils-Aimé, president of Nintendo of America, referred to NX as “our next home console” in a June 2015 interview with The Wall Street Journal. In a later article from October 2015, The Wall Street Journal relayed speculation from unnamed inside sources that the NX was intended to feature “industry leading” hardware specifications and be usable as both a home and portable console. It was also reported that Nintendo had begun distributing software development kits (SDKs) for it to third-party developers, with the unnamed source further speculating that these moves suggested that the company was on track to introduce it as early as 2016. At an investor’s meeting on 27 April 2016, Nintendo announced that the NX would be released worldwide in March 2017. In an interview with Asahi Shimbun in May 2016, Kimishima stated that the NX was a new concept that would not succeed the 3DS or Wii U product lines. At a shareholders’ meeting following E3 2016, Shigeru Miyamoto stated that the company chose not to present the NX during the conference due to concerns that competitors could copy from it if they revealed it too soon. The same day, Kimishima also revealed during a Q&A session with investors that they were also researching virtual reality.
In May 2015, Universal Parks & Resorts announced that it was partnering with Nintendo to create attractions at Universal theme parks based upon Nintendo properties. In May 2016, Nintendo also expressed a desire to enter the animated film market. In November 2016, it was stated that the area to be created at Universal theme parks is known as Super Nintendo World, which will be completed by 2020 at Universal Studios Japan in time of the 2020 Tokyo Olympics, whereas Universal Orlando Resort and Universal Studios Hollywood will get the themed area in an unspecified date after the Japanese version.