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Privacy-First E-Commerce Tools : Search and Destroy



Commerce search company Empathy.co has announced the launch of its new ‘Search and Discovery’ platform, which has been designed to offer users a unique shopping experience that prioritizes privacy and trust.

According to the company, the platform intentionally looks to diverge from the data mining methods commonly used within the industry. Instead, Search and Discovery will utilize enhanced AI-led tools to assess consumer commerce expereinces and deliver privacy-first forms of personalization.

“We are quickly reaching a tipping point where consumers will simply no longer tolerate the misuse of their data and the invasive practices that characterize so much of their current experience online. It’s vital we now tip the scales back in favor of consumers and prioritize their privacy and look to build relationships based on trust and transparency,” explained Lara Menéndez, product director at Empathy.co.

Image Credit: Empathy.co

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