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Phygital Y2K Collections : Y2K Creatures

Y2K Creatures is the latest metaverse collection from fashion retailer Zara and it shares a mix of physical and digital products. This phygital collection consists of 10 pieces, including vests, sweaters, strapless dresses and accessories. As with previous metaverse releases, Zara will be sharing exclusive digital assets through Zepeto such as wallpapers, hairstyles, nail designs and photobooths.

Previously, Zara collaborated with Zepeto to introduce Ader Error and Lime Glam. With this third collaboration, “This method of creation emphasises the fact that now, more than ever, the digital and physical universes are interconnected and reinforce each other,” said Zara in a release.

To accompany Y2K Creatures, Zara is launching its own Snapchat channel and augmented reality lenses based on the collection.

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