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Phygital Apparel Shops : NFT Apparel Shop

American Eagle Outfitters continues to embrace the Web3 revolution, announcing the launch of the ‘NFT Apparel Shop,’ a new ‘phygital’ shopping hub that will allow customers to buy limited-edition NFTs that are tied to real-world apparel items.

Currently, the shop offers eight items including t-shirts and hoodies with graphics designed by Starcatchers, Lemon Friends, The Littles, and WonderPals NFT. The new shop has been purposely designed to merge the virtual and physical worlds. However, the company will not accept cryptocurrency transactions.

“When we thought about our 15- to 25-year-old customers, the reality is they were not ready for cryptocurrency. And I think after the market rout in the last week or two, I’m not sure any of us are truly ready for cryptocurrency,” said American Eagle Outfitters’ Chief Marketing Officer Craig Brommers.

Image Credit: American Eagle Outfitters

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