HBO Max is promoting the launch of its new ‘Game of Thrones’ prequel series ‘House of the Dragon’ by launching an augmented reality app dedicated to the series called ‘House of the Dragon: DracARys.’ The new series is based on George R.R. Martin’s 2018 book ‘Fire & Blood’ and is set to follow the noble Targaryens family.
The new AR-powered app has been designed to let users raise their own virtual dragons, which will be unique to every user in appearance and personality. In addition, users will be invited to learn to speak Valyrian, which can then be used to command their dragons.
“With [the app] we have built the most personalized, responsive, virtual creature to ever live on your phone, brought to life in the latest augmented reality technology,” said Victor Pineiro, director of digital innovation at HBO Max.
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