In this new update, Instagram users will be able to simply drag posts around in any order, allowing for creators to curate the front page of their profile with their most popular posts or with posts that represent their brand. This also allows for partnerships with creators where companies can pay for influencers to keep certain sponsored posts at the top of their feed for a certain amount of time. This feature is not only convenient for the average user but opens up a lot of space for monetization among content-creating users.
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