Users who complete the race will be rewarded with points contributing to a large pool. Once the pool reaches a target number of points, Chobani will donate $75,000 to the charitable organization ‘Hunger Free America.’ The new virtual experience represents an effort by the company to reach younger tech-savvy audiences.
The experience was designed in collaboration with the creative agency ‘Thinkingbox’ and was inspired by Chobani’s most recent oat milk ad spot, which focused on the idea that its oatmilk was a key element in many important cultural moments.
Image Credit: Chobani
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