The multi-year NFT partnership brings the iconic brand into a new space, allowing fans to buy, collect, and trade Care Bears NFTs as digital products and collectibles. Robert Prinzo, Head of Global Licensing, Cloudco Entertainment, explained, “as we enter the metaverse, we look forward to introducing a new way to collect Care Bears alongside the brilliant team at RECUR.”
With the help of digitalization, Care Bears fans will have the opportunity to gain early beta access to the NFTs by owning a RECUR pass, which will be available next week.
Image Credit: Care Bears / RECUR
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