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News Aggregation Startups : SmartNews 1

SmartNews, an emerging Japanese news aggregation service, recently secured $230 million in Series F funding, bringing the company’s total raised to over $400 million. This is a notably impressive development for the startup considering the highly competitive nature of the market that it has entered, which is dominated by some of the largest tech companies in the world, including Apple and Google.

SmartNews implements an advertising-based business model, which allows the company to offer its service for free. However, the service’s most differentiating feature is its commitment to breaking “echo chamber” consumption. SmartNews offers a unique feature called ‘News From All Sides,’ which has been purposely developed to provide readers with access to a diverse range of news perspectives that, in theory, should curb the creation of personlaized “filter bubbles.”

Image Credit: SmartNews

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