Timbaland presented Congo, his Bored Ape NFT alter ego, in a new NFT music video. The video features Congo, a character part of the Bored Ape Yacht Club community living on the Ethereum blockchain. The new song is titled “Has a Meaning” and debuted in New York at the BAYC Ape Fest event surrounding the NFT NY gathering.
The singer’s use of his NFT Ape avatar in his latest music and video release is an innovative and pioneering creative choice. Timbaland partnered with Zayd Portillo, an emerging Web3 talent, to produce and direct the animated video. To create a lifelike movement in the character, the artist donned a high-tech suit of sensors and cameras to track his manerisms.