Museum-Owned NFT Collections : digital art postcards

The British Museum, in collaboration with ‘LaCollection,’ is launching a series of digital art postcards tied to unique NFTs. There will be 200 postcards in the initial collection, each featuring a special artwork designed by Hokusai. On top of this, 103 of the 200 postcards will depict never-before-seen works of art from the creator, which were originally created in the mid-1800s.

The series of 200 digital postcards will be split between a set sold at a fixed price and a set sold via online auctions. The British Museum did not disclose which would fall into which category. Craig Bendle, the licensing manager at The British Museum, stated: “It is so important that as a museum we continually adapt to new markets and find new ways of reaching people that we may not reach through traditional channels,” arguing that physical print is an often inaccessible way of reaching new markets, and that this space is addressed adequately through NFTs and the blockchain.

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