CASETiFY x ZEPETO is a collaboration that brings a global lifestyle brand and a leading metaverse platform together. The phone accessory products feature user-generated artwork that was collected as part of a design contest for ZEPETO users hosted by CASETiFY just a few months ago. More than 15,500 designs were submitted as part of the design contest and three standout designs were selected to be made available for purchase via CASETiFY’s official website.
With this design contest, CASETiFY explored the metaverse for the first time with ZEPETO, and created an engaging phygital experience for users. Design contest winners received not just bragging rights for having their artwork selected out of thousands but also rewards in the form of CASETiFY products and coins to purchase items in the immersive world of ZEPETO.