American streaming giant Netflix Inc. continues to break into the world of Web 3.0, this time announcing the launch of a new interactive game in the Decentraland metaverse based on the company’s recently released film, ‘Gray Man.’ The new metaverse game, dubbed ‘Metaverse Mission,’ was made in collaboration with The Electric Factory and the Decentraland Foundation.
The virtual experience will serve to promote the new Ryan Gosling and Chris Evans-starring film in an interactive and highly-engaging way. Essentially, ‘Metaverse Mission’ invites Decentraland users to partake in a recreation of the movie’s maze scene, in which they will be required to navigate the environment using their knowledge of the actual film.
Netflix’s new Gray Man metaverse experience will be available for a limited time and is a prime example of a major brand capitalizing on the promotional potential of Decentraland by renting rather than buying land on the platform.
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