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Interactive Theme Park Murals : Cinderella Castle Mural

Social media giant Snap Inc. has teamed up with Disney to launch a new virtual mural at Walt Disney World’s Magic Kingdom Park. The new AR-powered activation arrives as a celebration of Walt Disney World Resort’s 50th anniversary.

Now, theme park guests will be able to use Snapchat’s AR tech to add Disney PhotoPass photos to the Cinderella Castle Mural of Memories. For those unfamiliar, Disney PhotoPass pictures are those taken by the park’s photographers who aim to capture images of Disney guests enjoying the park’s rides and activities. Park attendees will be able to access the new activation through Disney’s ‘My Disney Experience app. In addition, the app allows users to save and share videos of the mural experience via a downloadable link option.

Image Credit: Snap

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