The Ralph Lauren Winter Escape experience will be set within a snowy mountain environment and will offer Roblox users the opportunity to engage in a variety of winter activities, including ice skating, sipping custom-made hot chocolate, toasting marshmallows, and partaking in a holiday treasure hunt. At the center of the new Roblox space will be a massive Christmas tree that the global Roblox community can decorate.
“Our partnership with Roblox builds on years of digital innovation and underlines our belief in the opportunity that virtual spaces and economies present—especially when it comes to the next generation of consumers,” said Alice Delahunt, Chief Digital & Content Officer, Ralph Lauren.
Image Credit: Ralph Lauren
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