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Holiday-Themed Metaverse Spaces : Ralph Lauren Winter Escape

American fashion label Ralph Lauren has announced the launch of The Ralph Lauren Winter Escape on Roblox, a unique holiday-themed experience that allows fans of the brand to explore the world of Ralph Lauren through the metaverse. The brand will also launch an exclusive gender-neutral digital clothing collection in conjunction with the new Roblox space, highlighting its commitment to digital innovation.

The Ralph Lauren Winter Escape experience will be set within a snowy mountain environment and will offer Roblox users the opportunity to engage in a variety of winter activities, including ice skating, sipping custom-made hot chocolate, toasting marshmallows, and partaking in a holiday treasure hunt. At the center of the new Roblox space will be a massive Christmas tree that the global Roblox community can decorate.

“Our partnership with Roblox builds on years of digital innovation and underlines our belief in the opportunity that virtual spaces and economies present—especially when it comes to the next generation of consumers,” said Alice Delahunt, Chief Digital & Content Officer, Ralph Lauren.

Image Credit: Ralph Lauren

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