In addition, the new NFT launch coincides with the opening of the chain’s newest headquarters on the west bank of Shanghai. As for the actual NFT piece, the ‘Big Mac Rubik’s Cube’ is a 3D, digital token inspired by the architecture and design of the new Shanghai-based headquarters. Of course, the cube comes in a red, orange, and yellow colorway to match the brand’s iconic logo.
According to the company, McDonald’s China will release 188 of the ‘Big Mac Rubik’s Cube’ NFTs. “At this special moment, we use the form of NFT to share McDonald’s innovation, digitalization and trend art with employees and consumers.”, said Zhang Jiayin, CEO of McDonald’s China.
Image Credit: McDonald’s China
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