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Electronics-Focused Live Commerce Apps : Newegg

American electronics retailer Newegg has begun testing ‘Newegg Live,’ a mobile live commerce platform. The new live-streaming app intends to allow Newegg customers to connect with hosts of live streams where they can purchase exclusive products and take advantage of limited-time deals.

The new app works to turn online shopping into an interactive experience where customers can actively engage with product experts to make better-informed purchasing decisions. “Customers want to hear expert opinions about how products will fit into their lives and engage with those experts within the flow of the live stream,” explained Montaque Hou, Newegg’s CTO, in a recent company announcement.

It appears that with the launch of its new app, Newegg hopes to replicate some of the success being had by Asian live stream commerce apps such as Tmall Global, which have exploded in popularity in recent years.

Image Credit: Newegg

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