Comcast is aiming to compete in the ad-supported content-streaming market with Xumo Play, while using these services as a way to improve the value proposition for its smart TVs going forward. Comcast has not yet confirmed whether or not its TVs will be named after Xumo or its own branding.
The service provider did state that its smart TVs will also support other popular applications such as Netflix, Amazon Prime, Youtube, and more.
Image Credit: Comcast
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