iHEARTMEDIA, a leading global entertainment company, has announced the launch of ‘iHEARTLAND,’ its first virtual location in the metaverse. The new virtual space will be accessible via Roblox, a popular metaverse gaming platform, and will house several branded “neighborhoods,” including the ‘STATE FARM Neighborhood.’
The new virtual space will make its debut on Friday, September 16. To kick off its grand opening, iHEARTMEDIA has announced that the site will host a live video concert by LAUV as well as a virtual album release party with CHARLIE PUTH on October 7.
“Our scale and reach across all forms of entertainment give iHeart an elite position to bring the hottest artists, freshest music and biggest podcasts to Roblox. iHEARTLAND on ROBLOX is set to blow all expectations away,” said iHEARTMEDIA Digital Group CEO, Conal Byrne.