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AR-Powered Furniture Visualizers : IKEA Kreativ

Swedish furnishing giant IKEA has announced the launch of ‘IKEA Kreativ,’ a new AR-powered and AI-enabled platform designed to help customers better visualize how the company’s products would look in their living spaces.

According to the company, the new digital experience combines machine learning algorithms, spatial computing, and 3D technologies to offer customers a powerful tool for optimizing their shopping. IKEA Kreative will be accessible on mobile phones, tablets, and computers. Currently, the platform is offering 50 different 3D showrooms where users can check out different IKEA items.

“We’re working hard to help people imagine a better life at home, by fusing real technology advancements with fun and magical user experiences. We are super excited to share our first products and look forward to making these capabilities even more helpful and awesome in the years to come,” said Brian Totty, CEO and Founder of Geomagical Labs.

Image Credit: IKEA

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