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AR-Activated Movie NFTs : Moviebill

To better engage its customers, American cinema chain Regal has teamed up with Moviebill, a company that develops augmented reality-enabled movie-going expereinces. As part of the partnership, the Regal integrated the Moveibill Scanner into its own app.

However, today, the company has announced that it will be launching a new line of AR-activated NFTs for moviegoers. The collection will include four different types of NFTs, some of which will arrive in the form of lightweight filters and lenses, while others will be full-fledged AR expereinces that invite users to watch narratives unfold in their surrounding environments.

“Customers who see movies in theaters have an expectation for the best content available on the planet Earth,” said Felts. “Our passion is serving these unbelievable ultra fans with all new content around the movies they love,” said Moviebill founder and CEO James Andrew Felts.

Image Credit: Regal

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