Camera IQ allows brands partnering with TikTok to create custom AR effects without requiring they write their own code. Before, the brands interested in creating their own AR activations — including those for TikTok as well as other platforms — – were required to spend large amounts of money and time on developing and building them. Camera IQ aims to make AR building for the platform substantially more accessible and affordable.
So far, a number of major brands have already begun using the tool, one of which is Cartoon Network. Earlier this year, the kid’s media giant used Camera IQ to build an effect based on a character from its hit show ‘Steven Universe.’
Image Credit: TikTok
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